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Digital Magazine Publishing

Long-Form Journalism and the iPad

Can the iPad renew an interest in long-form journalism? Some think so

The iPad was seen as a “game-changer” since it’s debut in 2010. Now some believe it will help revive long-form journalism.

According to Wikipedia, long-form journalism, or narrative journalism, is the interpretation of a story and the way in which the journalist portrays it, be

Can the iPad renew an interest in long-form journalism? Some think so

The iPad was seen as a “game-changer” since it’s debut in 2010. Now some believe it will help revive long-form journalism.

According to Wikipedia, long-form journalism, or narrative journalism, is the interpretation of a story and the way in which the journalist portrays it, be it fictional or non-fictional.

Basically, this form of journalism tells an intriguing story that grabs the attention of the audience and due to its capabilities, the iPad, and other competing tablets expected to be released during 2011 may revive it.

Online publishers utilizing the media-rich potential of the iPad should keep the narrative journalism approach in mind. The ability to create websites specifically dedicated to interactive storytelling is here.

An article from eMedia Vitals discusses that replicating magazines on the iPad isn’t fully taking advantage of the digital opportunities presented by tablet devices.

This is perhaps one of the reasons digital magazine sales haven’t gone through the roof yet.

According to the article, the best combination for content on tablet devices may include the best print content with social benefits and additional media such as video and audio.

And speaking about the iPad, the number of device sales during the holiday season is currently estimated between 5 million and 7.54 million. Apple will confirm the final numbers when it releases its Q1 2011 earnings on January 18th, 2011.

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By Amanda MacArthur

Research Director & Managing Editor

Amanda is responsible for all the articles you read on the Mequoda Daily portal and every email newsletter delivered to your inbox from us. She is also our in-house social media expert and would love to chat with you over on @Mequoda. She has worked with Mequoda for almost a decade, helping to evolve the Mequoda Method through research, testing and developing new best practices in digital publishing, editorial strategy, email marketing and audience development. Amanda is a co-author of our four digital publishing handbooks.

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Contact Amanda via email at amanda (at) mequoda (dot) com, @amaaanda, LinkedIn, and Google+.

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